Amazon Prime
$14.99 per mo or $139 per yr
Walmart+
$12.95 per mo or $98 per yr
Amazon Prime bundles fast shipping with Prime Video, Music, and many other perks for $139 a year. Walmart+ is cheaper at $98 a year and focuses on free delivery, fuel discounts, and a bundled Paramount+ plan. Prime wins on breadth; Walmart+ wins on grocery delivery and price.
Pick Amazon Prime if you shop Amazon often and want the widest perk bundle, including Prime Video and Music alongside fast shipping.
Pick Walmart+ if you shop Walmart and groceries regularly and want free store delivery, fuel discounts, and a Paramount+ plan, for less money.
Amazon Prime and Walmart+ are competing membership programs built around each retailer's strengths. Prime is the broader bundle: fast, free shipping on a huge catalog, plus Prime Video, Amazon Music, Prime Reading, photo storage, and frequent member deals, for $139 a year or $14.99 a month. Walmart+ is cheaper at $98 a year or $12.95 a month and leans into Walmart's grocery business: free delivery from stores, member fuel discounts, mobile scan-and-go, and a bundled Paramount+ subscription.
Which wins depends on where you shop. Heavy Amazon shoppers get more from Prime's catalog and entertainment bundle. Regular Walmart and grocery shoppers often get more practical value from Walmart+'s store delivery and fuel savings, at a lower price.
We compare price, shipping and delivery, streaming, grocery perks, and overall value.
| Quick facts | Amazon Prime | Walmart+ |
|---|---|---|
| Annual price | $139/yr | $98/yr |
| Monthly price | $14.99/mo | $12.95/mo |
| Streaming included | Prime Video | Paramount+ (Essential) |
| Grocery / store delivery | Whole Foods / Amazon Fresh | Walmart store delivery |
| Best for | Amazon shoppers | Walmart / grocery shoppers |
Each row reflects the feature on each product's current public release.
| Feature | A Amazon Prime | W Walmart+ |
|---|---|---|
| Fast free shipping | Huge catalog | Store + online delivery |
| Streaming service included | Prime Video | Paramount+ Essential |
| Music included | Amazon Music (limited) | No |
| Grocery delivery | Whole Foods / Fresh | Walmart groceries |
| Fuel discounts | No | Yes |
| Scan-and-go in store | No | Yes |
| Extra perks (reading, photos) | Yes | Fewer |
| Lower price | No | Yes |
Pricing and features change often. Always verify the current details on each product's official site. Last reviewed June 2026.
Things neither product's marketing page leads with.
Prime offers more overall perks and a stronger streaming service, but it costs more per year.
Walmart+ is cheaper and better for grocery delivery and fuel savings, but its entertainment bundle (Paramount+ Essential) is narrower than Prime Video.
The right pick depends almost entirely on whether you shop more at Amazon or Walmart.
The average person juggles a dozen subscriptions and forgets at least one. Subkept is a privacy-first subscription tracker: add Amazon Prime, Walmart+, and everything else, then get renewal reminders, price-hike alerts, and a clear monthly total, with no bank connection, ever. Free for up to 5 subscriptions, no time limit.
See how the price has moved