Brevo
Free / from ~$9 per mo (by emails sent)
Mailchimp
Free / from ~$13 per mo (by contacts)
Brevo is an all-in-one marketing platform with email, SMS, and CRM, priced by emails sent. Mailchimp is an approachable, all-purpose email platform priced by contacts. Brevo wins on SMS, CRM, and send-based value for large lists; Mailchimp wins on ease and ecosystem.
Pick Brevo if you want email plus SMS and a built-in CRM, with pricing based on emails sent rather than list size.
Pick Mailchimp if you want approachable, all-purpose marketing with a large ecosystem.
Brevo (formerly Sendinblue) and Mailchimp are both marketing platforms, but they differ in scope and pricing model. Brevo is all-in-one, combining email, SMS marketing, a built-in CRM, and automation, with pricing based on the number of emails you send rather than the size of your list — which can be a big advantage if you have a large list but send less frequently. Mailchimp is the approachable, all-purpose option, priced by contacts, with broad features and a large ecosystem.
On price, both have free tiers; Brevo's paid plans start around $9 a month (by emails sent) and Mailchimp's around $13 (by contacts). The choice is mostly email plus SMS and CRM with send-based pricing (Brevo) versus approachable, contact-based all-purpose marketing (Mailchimp).
We compare email, SMS, CRM, pricing model, and value.
| Quick facts | Brevo | Mailchimp |
|---|---|---|
| Free plan | Yes | Yes |
| Pricing model | By emails sent | By contacts |
| SMS marketing | Best-in-class | Good |
| Built-in CRM | Best-in-class | Limited |
| Best for | Email + SMS + CRM | Approachable all-purpose |
Each row reflects the feature on each product's current public release.
| Feature | B Brevo | M Mailchimp |
|---|---|---|
| Email marketing | Strong | Best-in-class |
| SMS marketing | Best-in-class | Good |
| Built-in CRM | Best-in-class | Limited |
| Automation | Strong | Best-in-class |
| Send-based pricing value | Best-in-class | Limited |
| Approachable for beginners | Good | Best-in-class |
| Ecosystem & integrations | Strong | Best-in-class |
| Free tier | Yes | Yes |
Pricing and features change often. Always verify the current details on each product's official site. Last reviewed June 2026.
Things neither product's marketing page leads with.
Brevo's send-based pricing and SMS/CRM are great for large lists, but its core email polish and ecosystem trail Mailchimp.
Mailchimp is more approachable with a bigger ecosystem, but its contact-based pricing can get expensive for large lists.
For SMS, CRM, and large lists Brevo wins; for ease and ecosystem Mailchimp wins.
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