Close
From ~$19 per user/mo
HubSpot
Free CRM / paid hubs scale up
Close is a sales CRM built for high-velocity inside sales with calling and email built in. HubSpot is an all-in-one platform with marketing, sales, and service hubs and a free CRM. Close wins on inside-sales velocity; HubSpot wins on breadth and an all-in-one suite.
Pick Close if you run a high-velocity inside sales team and want calling and email built into the CRM.
Pick HubSpot if you want an all-in-one platform across marketing, sales, and service with a free CRM.
Close and HubSpot both manage customer relationships, but they target different teams. Close is purpose-built for high-velocity inside sales, with calling, email, and SMS built directly into the CRM so reps can work leads fast without juggling tools. HubSpot is an all-in-one platform spanning marketing, sales, and service, with a genuinely useful free CRM and powerful (if pricier) paid hubs as you scale.
On price, Close starts around $19 per user per month, while HubSpot offers a free CRM with paid hubs that scale up. The choice is mostly high-velocity inside sales with built-in calling (Close) versus an all-in-one marketing-sales-service suite (HubSpot).
We compare inside sales, calling, all-in-one features, pricing, and scale.
| Quick facts | Close | HubSpot |
|---|---|---|
| Free plan | No (trial) | Yes (free CRM) |
| Starting paid price | From ~$19/user/mo | Paid hubs scale up |
| Built-in calling / email | Best-in-class | Good |
| All-in-one breadth | Limited | Best-in-class |
| Best for | Inside sales velocity | All-in-one suite |
Each row reflects the feature on each product's current public release.
| Feature | C Close | H HubSpot |
|---|---|---|
| Built-in calling | Best-in-class | Good |
| Built-in email & SMS | Best-in-class | Strong |
| High-velocity sales workflows | Best-in-class | Strong |
| Marketing automation | Limited | Best-in-class |
| Service / support tools | Limited | Best-in-class |
| Free CRM tier | No | Yes |
| Integrations & ecosystem | Strong | Best-in-class |
| Scales to large orgs | Good | Best-in-class |
Pricing and features change often. Always verify the current details on each product's official site. Last reviewed June 2026.
Things neither product's marketing page leads with.
Close is excellent for inside-sales velocity with built-in calling, but it lacks HubSpot's marketing and service breadth.
HubSpot is all-in-one with a great free CRM, but its paid hubs get expensive and it is less specialized for high-velocity calling.
For inside sales Close wins; for an all-in-one suite HubSpot wins.
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