MailerLite
Free / from ~$9 per mo
Mailchimp
Free / from ~$13 per mo
MailerLite is a clean, affordable email marketing tool with a generous free tier and great value. Mailchimp is an approachable, all-purpose platform with broad features. MailerLite wins on simplicity and price; Mailchimp wins on breadth and ecosystem.
Pick MailerLite if you want clean, affordable email marketing with a generous free tier and strong value.
Pick Mailchimp if you want broad, all-purpose marketing features and a large ecosystem.
MailerLite and Mailchimp are both popular email marketing platforms, but they differ on simplicity and price. MailerLite is known for a clean, easy interface, a generous free tier, and very competitive pricing, making it a favorite for small businesses and creators who want effective email without complexity. Mailchimp is the broad, all-purpose option with more features across email, landing pages, automations, and a large ecosystem, at a higher price as you scale.
On price, both have free tiers; MailerLite's paid plans start around $9 a month and Mailchimp's around $13. The choice is mostly clean simplicity and value (MailerLite) versus broad, all-purpose features (Mailchimp).
We compare price, ease, features, free tier, and value.
| Quick facts | MailerLite | Mailchimp |
|---|---|---|
| Free plan | Yes (generous) | Yes |
| Starting paid price | From ~$9/mo | From ~$13/mo |
| Simplicity | Best-in-class | Good |
| Feature breadth | Strong | Best-in-class |
| Best for | Simple + affordable | Broad features |
Each row reflects the feature on each product's current public release.
| Feature | M MailerLite | M Mailchimp |
|---|---|---|
| Clean, easy interface | Best-in-class | Good |
| Generous free tier | Best-in-class | Good |
| Automations | Strong | Best-in-class |
| Landing pages & forms | Strong | Best-in-class |
| Broad marketing tools | Good | Best-in-class |
| Deliverability | Best-in-class | Strong |
| Lower price | Yes | No |
| Free tier | Yes | Yes |
Pricing and features change often. Always verify the current details on each product's official site. Last reviewed June 2026.
Things neither product's marketing page leads with.
MailerLite is simpler and cheaper with a great free tier, but its feature breadth trails Mailchimp.
Mailchimp is broader with more tools, but it costs more and can feel heavier for simple needs.
For value and simplicity MailerLite wins; for breadth Mailchimp wins.
The average person juggles a dozen subscriptions and forgets at least one. Subkept is a privacy-first subscription tracker: add MailerLite, Mailchimp, and everything else, then get renewal reminders, price-hike alerts, and a clear monthly total, with no bank connection, ever. Free for up to 5 subscriptions, no time limit.