AI Tools
X Premium+ Price Hikes & Price History (2026)
Updated September 21, 2026 · Researched & fact-checked by Shaheer
X Premium+ costs $40/month, up from $16 when it launched in October 2023 — a 150% rise in sixteen months across two increases, both tied to Grok AI access. It went to $22 on December 21, 2024 and to $40 on February 18, 2025, the latter announced hours after xAI released Grok 3. The wider service has gone much further: Twitter Blue launched at $2.99/month in June 2021 and rose to $7.99 after the Musk acquisition in November 2022. Today X sells three tiers — Basic $3, Premium $8 and Premium+ $40.
At a glance
- Current price
- $40.00 (Premium+ (web))
- Last increase
- February 18, 2025 (+81.8%)
- Total change tracked
- +150%
- Tracked increases
- 3
Key takeaways
- X Premium+ has risen sharply since Grok became its headline feature.
- The top tier went from about $16/month at launch to $22/month, then to $40/month in 2025.
- X frames the increases around Grok AI access rather than the social features.
- Cheaper Basic and Premium tiers exist if you want the social perks without heavy Grok access.
- Premium+ launched at $16/month in October 2023, rose to $22 on December 21, 2024 and to $40 on February 18, 2025 — two increases in three months, 150% overall.
- The February 2025 rise (81.8%) was announced hours after xAI released Grok 3; expanded Grok access was the stated reason both times.
- The cheaper tiers did not follow: Basic is $3/month and Premium $8/month, so Premium+ now costs five times standard Premium.
- Premium+ at $40/month is $480 a year, or $395 if paid annually.
X Premium+ price increase history
| Date | Plan | Region | Old → New | Change | Source |
|---|---|---|---|---|---|
| February 18, 2025 | Premium+ (web) | US | $22.00 → $40.00 | +81.8% | Source |
| December 21, 2024 | Premium+ (web) | US | $16.00 → $22.00 | +37.5% | Source |
| November 5, 2022 | Premium (web) | US | $2.99 → $7.99 | +167.2% | Source |
What X Premium+ costs right now
- Premium+ (monthly, web): $40.00 (US)
- Premium (monthly, web): $8.00 (US)
- Basic (monthly, web): $3.00 (US)
X Premium price history: $2.99 to $40
X Premium+ launched in late 2023 at about $16/month and has climbed steeply since, reaching roughly $40/month on the web in 2025. The jumps line up with X making Grok, its AI assistant, the headline benefit of the top tier.
It is one of the clearest cases of an AI feature being used to justify a large subscription increase. As Grok gained more capable models and higher usage limits, X moved the Premium+ price up rather than selling Grok separately, so subscribers who mainly wanted the social perks ended up paying for the AI.
Because X has changed Premium pricing several times and varies it by platform (web versus app store), the amount you are charged can differ from the advertised figure. Tracking your actual charge is the only reliable way to see what you pay.
If $40 is more than you want to spend, X still sells cheaper tiers: a low-cost Basic plan and the mid Premium plan deliver most of the social features (the checkmark, edit button, longer posts, reduced ads) with more limited Grok access. Buying on the web rather than through the iOS or Android app also avoids the app-store markup. Since X keeps reshaping these tiers around Grok, the safest assumption is continued change, so it is worth re-checking which tier actually matches what you use.
The full arc runs wider than Premium+ alone. Twitter Blue launched in June 2021 at $2.99/month as a modest perks subscription. After the Musk acquisition it jumped to $7.99 in November 2022 — Musk had floated $19.99 first — and was later rebranded X Premium. Premium+ arrived as a new top tier in October 2023 at $16.
What happened next was unusually fast even by subscription standards: $16 to $22 on December 21, 2024, then $22 to $40 on February 18, 2025. Two increases in under three months, 150% in total, and the second landed the same day xAI shipped Grok 3. The pricing is explicitly an AI story rather than a social-media one — what subscribers are being asked to pay for is model access, and the price has moved with the models.
The tier spread is the practical takeaway. Basic remains $3 and Premium $8, and neither followed Premium+ upward, so the gap between standard Premium and Premium+ is now roughly five-fold. If you subscribed for the blue check, reply boosting and longer posts rather than for Grok, the $8 tier still does that — and X’s own increases have been concentrated entirely above it. Note also that iOS purchases have historically carried a higher price than buying on the web.
Frequently asked questions
Did X Premium+ raise its price?
Yes. X Premium+ rose from about $16/month at its late 2023 launch to roughly $40/month on the web by 2025, with Grok AI access driving the increases.
How much does X Premium+ cost now?
As of 2026, X Premium+ is around $40/month on the web in the US. Prices bought through mobile app stores can be higher.
Why did X Premium+ get more expensive?
X tied the increases to expanded access to its Grok AI assistant, which became the headline feature of the Premium+ tier.
How can I pay less for X Premium?
Use a lower tier: the Basic and mid Premium plans cover most social features (checkmark, edit, longer posts, fewer ads) with more limited Grok access. Subscribing on the web rather than through a mobile app also avoids the app-store markup.
Do I need Premium+ to use Grok?
Premium+ gives the most generous Grok access, but X has at times made a limited version of Grok available on cheaper tiers or for free. The top tier mainly buys higher usage limits and the newest models.
What is the X Premium price history?
Twitter Blue launched in June 2021 at $2.99/month, rose to $7.99 in November 2022 after the Musk acquisition, and was renamed X Premium. Premium+ launched separately in October 2023 at $16/month, rose to $22 on December 21, 2024 and to $40 on February 18, 2025.
Why did X Premium+ go to $40?
X raised Premium+ 81.8% from $22 to $40 on February 18, 2025, hours after xAI released Grok 3. Expanded Grok AI access was the stated justification, as it was for the December 2024 rise from $16 to $22.
How much does X cost now?
X sells three tiers on the web: Basic at $3/month, Premium at $8/month and Premium+ at $40/month ($395 if paid annually). Buying through iOS has historically cost more than the web price.