Software
YNAB Price Hikes & Price History (2026)
Updated June 4, 2026 · Researched & fact-checked by Shaheer
YNAB (You Need A Budget) has steadily raised its annual subscription: from $84 to $99 a year in 2021, then to $109 a year in 2024. The 2024 increase took effect August 1 for new sign-ups and September 1 for renewals. The monthly plan is $14.99.
At a glance
- Current price
- $109.00 (Annual)
- Last increase
- August 1, 2024 (+10.1%)
- Total change tracked
- +29.8%
- Tracked increases
- 2
Key takeaways
- YNAB’s annual price has climbed from $84 (pre-2021) to $99 (2021) to $109 (2024).
- The 2024 increase to $109/year took effect August 1 for new sign-ups and September 1 for renewals.
- Long-term subscribers who joined at $50–$84/year have seen the price more than double.
YNAB price increase history
| Date | Plan | Region | Old → New | Change | Source |
|---|---|---|---|---|---|
| August 1, 2024 | Annual | US | $99.00 → $109.00 | +10.1% | Source |
| December 1, 2021 | Annual | US | $84.00 → $99.00 | +17.9% | Source |
What YNAB costs right now
- Annual: $109.00 (US)
- Monthly: $14.99 (US)
Why YNAB keeps raising its price
YNAB moved from a one-time purchase to a subscription years ago, and the annual price has risen in steps since: $84, then $99 in 2021, then $109 in 2024. Each jump has been modest in dollars but meaningful in percentage, and they’ve come close enough together that long-time members feel the cumulative effect.
YNAB defends the increases by pointing to ongoing development, banked-account syncing and educational content. The 2024 change was structured so new subscribers paid $109 from August 1 while existing members held their old rate until renewal on or after September 1 — a familiar way to stagger a budgeting app’s own price increase.
There’s a particular irony in a budgeting tool that quietly costs more each year. Recording exactly what you pay for YNAB — and the date it renews — is the kind of habit the app itself encourages, and it’s how you catch the next increase before it bills.
Frequently asked questions
Did YNAB raise its price?
Yes. YNAB raised its annual plan from $99 to $109 in 2024 (effective August 1 for new sign-ups, September 1 for renewals), after an earlier rise from $84 to $99 in 2021.
How much does YNAB cost now?
As of 2026, YNAB is $109 per year or $14.99 per month in the US. New users get a free trial, and students can qualify for a free year.
How many times has YNAB raised its price?
YNAB’s annual subscription has risen at least twice in recent years — from $84 to $99 in 2021 and from $99 to $109 in 2024 — on top of its earlier move from a one-time purchase to a subscription.