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Apple TV+ Price Hikes & Price History (2026)
Updated September 21, 2026 · Researched & fact-checked by Shaheer
Apple TV+ launched at $4.99 and now costs $14.99/month after four increases in four years: $6.99 in October 2022, $9.99 in October 2023, $12.99 in August 2025 and $14.99 on August 28, 2026. The annual plan rose from $99 to $119 in the same 2026 round. That is a tripling of the launch price in under seven years, the steepest proportional climb among the major streamers.
At a glance
- Current price
- $14.99 (Monthly)
- Last increase
- August 28, 2026 (+15.4%)
- Total change tracked
- +114.4%
- Tracked increases
- 4
Key takeaways
- Apple TV+ is $14.99/month or $119/year following the August 28, 2026 increase.
- It launched at $4.99 in November 2019, so the monthly price has tripled in under seven years — the steepest proportional climb among the major streamers.
- That is four increases in four years: $6.99 (October 2022), $9.99 (October 2023), $12.99 (August 2025), $14.99 (August 2026).
- The annual plan at $119 works out to about $9.92/month, roughly 34% cheaper than paying monthly.
- Apple One rose in the same 2026 round, from $19.95 to $21.95/month.
- There is still no ad-supported tier, so the annual plan and Apple One are the only ways to lower the cost.
Apple TV+ price increase history
| Date | Plan | Region | Old → New | Change | Source |
|---|---|---|---|---|---|
| August 28, 2026 | Monthly | US | $12.99 → $14.99 | +15.4% | Source |
| August 28, 2026 | Annual | US | $99.00 → $119.00 | +20.2% | Source |
| August 21, 2025 | Monthly | US | $9.99 → $12.99 | +30% | Source |
| October 25, 2023 | Monthly | US | $6.99 → $9.99 | +42.9% | Source |
What Apple TV+ costs right now
- Monthly: $14.99 (US)
- Annual: $119.00 (US)
Apple TV+ price history: $4.99 to $14.99
Apple TV+ launched in November 2019 at an aggressive $4.99/month and held that price for nearly three years. Since then it has risen four times in four years: to $6.99 in October 2022, $9.99 in October 2023, $12.99 in August 2025, and $14.99 on August 28, 2026. The annual plan followed the same path, from $49.99 at launch through $69 and $99 to $119 today.
Tripling in under seven years is the steepest proportional climb among the major streaming services, even though the absolute dollar amounts are still smaller than Netflix Premium or Hulu ad-free. The strategy is visible in the numbers: Apple priced deliberately low to build an audience around a thin slate of originals, then moved toward parity with rivals as the catalogue filled out and the hits accumulated. The 2026 round was explicitly a package deal — Apple One went up $2 at the same time, from $19.95 to $21.95.
The August 2026 increase applied immediately to new subscribers, while existing ones were given roughly a month’s notice before being charged. That staggering is worth knowing, because it means the higher amount reaches different accounts on different dates and can land on a statement weeks after the news cycle has moved on.
On cost, the two levers are unchanged and both still work. At $119 a year the annual plan is about $9.92/month against $14.99 billed monthly — roughly 34% cheaper, and the gap actually widened in 2026 because the annual price rose proportionally less than the monthly one. If you already pay Apple for iCloud storage, Apple Music or Arcade, Apple One folds TV+ in and can beat buying the services separately even after its own increase. Because Apple TV+ still has no ad-supported tier to fall back on, unlike Netflix, Disney+ and Max, those bundles remain the only real way to soften each round.
Frequently asked questions
How much does Apple TV+ cost now?
Apple TV+ is $14.99/month or $119/year in the US, following the increase that took effect on August 28, 2026. It was previously $12.99/month and $99/year.
Did Apple TV+ raise its price in 2026?
Yes. On August 28, 2026 the monthly price rose from $12.99 to $14.99 and the annual plan from $99 to $119. Apple One rose at the same time, from $19.95 to $21.95/month. New subscribers paid the new rate immediately; existing subscribers were notified about a month before being charged.
What is the full Apple TV+ price history?
It launched in November 2019 at $4.99/month, rose to $6.99 in October 2022, $9.99 in October 2023, $12.99 in August 2025 and $14.99 in August 2026. The annual plan went $49.99, $69, $99, $119 over the same period.
How much has Apple TV+ gone up since launch?
From $4.99 to $14.99 a month — exactly triple the launch price in under seven years, across four increases in four years.
How can I pay less for Apple TV+?
Pay annually ($119/year, about $9.92/month, versus $14.99 monthly — roughly 34% less), or get it through Apple One if you also use iCloud, Apple Music or Arcade. There is no ad-supported tier.
Does Apple TV+ have an ad-supported plan?
No. Unlike Netflix, Disney+ and Max, Apple TV+ has no cheaper ad-supported tier, so the annual plan and the Apple One bundle are the only ways to lower the cost.