Streaming
Disney+ Price Hikes & Price History (2026)
Updated October 5, 2026 · Researched & fact-checked by Shaheer
Disney+ has raised the ad-free Premium plan four years running: $10.99 → $13.99 (2023) → $15.99 (2024) → $18.99 (October 2025) → $21.49 (September 23, 2026). The ad-supported tier climbed from $7.99 to $12.49 over the same period. The 2026 round was a 13% rise on Premium and 50 cents on the ad plan, and it took Disney+ past $20/month for the first time.
At a glance
- Current price
- $21.49 (Premium (no Ads))
- Last increase
- September 23, 2026 (+13.2%)
- Total change tracked
- +95.5%
- Tracked increases
- 5
Key takeaways
- Disney+ has raised the ad-free Premium plan every year since 2023: $10.99 → $13.99 → $15.99 → $18.99 (October 2025).
- The ad-supported tier climbed from $7.99 to $11.99 over the same period.
- Disney deliberately widens the price gap to push subscribers toward the cheaper ad tier.
- The Disney+/Hulu/ESPN bundle is the main way to soften the per-service cost if you watch all three.
- Disney+ Premium is $21.49/month as of September 23, 2026 — past $20 for the first time, and the fourth increase in four years.
- The ad plan rose only 50 cents to $12.49 while ad-free rose $2.50, widening the gap to $9.00 a month.
- The ad-free Disney+/Hulu bundle at $21.99 now costs barely more than Disney+ Premium alone — 50 cents for a second service.
- Premium has risen 95% since 2023, from $10.99 to $21.49.
Disney+ price increase history
| Date | Plan | Region | Old → New | Change | Source |
|---|---|---|---|---|---|
| September 23, 2026 | Premium (no Ads) | US | $18.99 → $21.49 | +13.2% | Source |
| September 23, 2026 | Basic (with Ads) | US | $11.99 → $12.49 | +4.2% | Source |
| October 21, 2025 | Premium (no Ads) | US | $15.99 → $18.99 | +18.8% | Source |
| October 17, 2024 | Premium (no Ads) | US | $13.99 → $15.99 | +14.3% | Source |
| October 12, 2023 | Premium (no Ads) | US | $10.99 → $13.99 | +27.3% | Source |
What Disney+ costs right now
- Basic (with Ads): $12.49 (US)
- Premium (no Ads): $21.49 (US)
- Premium (annual): $214.99 (US)
- Disney+/Hulu bundle (ad-free): $21.99 (US)
- Disney+/Hulu bundle (with Ads): $12.99 (US)
Disney+ price history: $10.99 to $21.49 in four years
Disney+ has increased its ad-free Premium price three years running, from $10.99 in 2023 to $13.99, then $15.99, and $18.99 in October 2025. That is roughly a 73% rise in two years, one of the steepest in streaming.
The strategy is explicit: Disney widens the gap between the ad-free and ad-supported plans to nudge subscribers toward advertising, which it monetises separately. Leadership has framed ads as central to streaming profitability, so the ad-free tier absorbs most of the increases.
With Disney bundling Hulu and ESPN and changing plan structures frequently, it is easy to lose track of what you actually pay. Recording your real monthly charge is the only reliable way to catch each annual increase.
On reducing the cost, you have three realistic levers. The ad-supported tier at $11.99 is the cheapest way to keep watching. The annual Premium plan ($189.99) works out below twelve monthly payments if you stay subscribed year-round. And if you also watch Hulu or ESPN, the Disney bundle is priced below buying the services separately. Given Disney has raised the ad-free tier every year since 2023, treating another increase as likely and pre-deciding your ceiling is the sensible approach.
The September 23, 2026 round was the fourth in four years and the first to take Disney+ past $20: Premium went $18.99 to $21.49, a 13% rise, while the ad-supported plan moved just 50 cents to $12.49. Counting from 2023 the ad-free plan has gone $10.99 to $21.49 — 95%, close to a doubling in three years.
The widening gap is the whole strategy in one number. Ad-free is now $9.00 a month more than the ad tier, up from $3.00 in 2023. Disney raises the ad-free plan hard and the ad plan barely at all, because an ad-supported subscriber is worth more to it than the headline price suggests.
One quirk worth knowing from the 2026 round: the ad-free Disney+/Hulu bundle rose to $21.99, which is 50 cents more than Disney+ Premium on its own. If you are paying $21.49 for Disney+ alone, you are paying almost exactly the same as people getting Hulu with it. The ad-supported bundle stayed at $12.99 and is now cheaper than the two ad plans bought separately.
Frequently asked questions
Did Disney+ raise its price in 2025?
Yes. In October 2025 Disney+ raised the ad-free Premium plan from $15.99 to $18.99/month in the US, with the ad tier rising too.
How much does Disney+ cost now?
As of 2026, US prices are $11.99/month (Basic with Ads) and $18.99/month (Premium ad-free), or $189.99/year for the annual Premium plan.
Why does Disney+ keep raising prices?
Disney raises the ad-free tier yearly to widen the gap with its cheaper ad-supported plan and push subscribers toward advertising, which it sees as key to streaming profitability.
How can I pay less for Disney+?
Use the $11.99 ad-supported tier, pay annually ($189.99, cheaper than twelve monthly payments if you stay all year), or take the Disney+/Hulu/ESPN bundle if you watch more than one of them.
Will Disney+ raise prices again?
Probably. Disney has increased the ad-free Premium plan every year since 2023 and frames advertising as central to profitability, so another annual increase is a realistic expectation.