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Netflix Price Hikes & Price History (2026)
Updated September 21, 2026 · Researched & fact-checked by Shaheer
Netflix has raised US prices twice in under two years. The Standard (ad-free) plan went from $15.49 to $17.99 in January 2025, then to $19.99 in March 2026, a ~29% rise across the two hikes.
At a glance
- Current price
- $19.99 (Standard (ad-free))
- Last increase
- March 27, 2026 (+11.1%)
- Total change tracked
- +100.1%
- Tracked increases
- 8
Key takeaways
- Netflix’s Standard (ad-free) plan rose from $15.49 to $17.99 (January 2025) and again to $19.99 (March 2026), about a 29% increase in two years.
- Premium reached $26.99 and the ad-supported tier $8.99 in the March 2026 round.
- Netflix now raises US prices roughly once a year, often alongside password-sharing and ad-tier changes.
- The Standard plan has gone $7.99 (2014) → $9.99 → $10.99 (2017) → $12.99 (2019) → $13.99 (2020) → $15.49 (2022) → $17.99 (2025) → $19.99 (2026) — roughly 150% in twelve years.
- Standard now costs $239.88 a year, against $107.88 for the ad-supported tier — a $132 annual difference for the same catalogue.
- The $8.99 ad-supported tier is now the main way to keep watching Netflix while cutting the bill.
Netflix price increase history
| Date | Plan | Region | Old → New | Change | Source |
|---|---|---|---|---|---|
| March 27, 2026 | Standard (ad-free) | US | $17.99 → $19.99 | +11.1% | Source |
| March 27, 2026 | Premium | US | $24.99 → $26.99 | +8% | Source |
| January 21, 2025 | Standard (ad-free) | US | $15.49 → $17.99 | +16.1% | Source |
| January 21, 2025 | Premium | US | $22.99 → $24.99 | +8.7% | Source |
| January 14, 2022 | Standard (ad-free) | US | $13.99 → $15.49 | +10.7% | Source |
| October 29, 2020 | Standard (ad-free) | US | $12.99 → $13.99 | +7.7% | Source |
| January 15, 2019 | Standard (ad-free) | US | $10.99 → $12.99 | +18.2% | Source |
| October 5, 2017 | Standard (ad-free) | US | $9.99 → $10.99 | +10% | Source |
What Netflix costs right now
- Standard with Ads: $8.99 (US)
- Standard (ad-free): $19.99 (US)
- Premium: $26.99 (US)
Netflix price history: $7.99 to $19.99
Netflix went years between US price changes, but since 2025 it has settled into a near-annual rhythm. The ad-free Standard plan climbed from $15.49 to $17.99 in January 2025 and to $19.99 in March 2026, while Premium reached $26.99, roughly a 29% rise on Standard in just over a year.
The increases coincide with Netflix’s crackdown on password sharing and its push toward the cheaper ad-supported tier. With the subscriber growth from sharing limits banked, price is now the main revenue lever, and the company has told investors it will keep raising prices where engagement is strong.
Because Netflix raises prices mid-cycle and rarely emails a prominent warning, the higher charge often goes unnoticed for a month or two. Recording the price you actually pay is the simplest way to catch the next increase the moment it lands.
If the latest increase pushed your plan past what it is worth, the practical lever is the ad-supported Standard tier at $8.99 — less than half the ad-free price — or downgrading from Premium, since the main difference is 4K and the number of simultaneous streams. Netflix has told investors it will keep raising prices where engagement is strong, so assume another increase is a question of when, not if, and decide in advance which tier you are willing to pay for.
The longer arc matters more than any single round. Netflix streaming started at $7.99 a month in the early 2010s and the Standard plan has climbed almost continuously since: $9.99 by 2015, $10.99 in October 2017, $12.99 in January 2019, $13.99 in October 2020, $15.49 in January 2022, $17.99 in January 2025 and $19.99 in March 2026. That is roughly 150% over about twelve years, or close to 8% a year compounded — well ahead of general inflation over the same period.
The pattern changed shape around 2022. Before then Netflix raised prices every eighteen months or so and offered nothing cheaper; since the ad-supported tier arrived, increases have come closer to annually and the gap between tiers has widened into the main lever subscribers actually have. At $8.99 versus $19.99 the ad tier is $132 a year cheaper for the same catalogue, which is a far larger saving than any single increase has cost.
Frequently asked questions
Did Netflix raise prices in 2026?
Yes. In March 2026 Netflix raised the Standard (ad-free) plan from $17.99 to $19.99, Premium from $24.99 to $26.99, and the ad-supported tier to $8.99 in the US.
How much does Netflix cost now?
As of 2026, US prices are $8.99/month (Standard with Ads), $19.99/month (Standard ad-free) and $26.99/month (Premium).
How often does Netflix raise its prices?
Since 2025 Netflix has raised US prices roughly once a year, it increased Standard in January 2025 and again in March 2026.
Will Netflix raise prices again?
Most likely. Netflix has told investors it will keep raising prices where viewer engagement is strong, and it has now increased US prices two years running, so further hikes are expected.
How can I pay less for Netflix?
The cheapest route is the $8.99 ad-supported Standard tier, less than half the ad-free price. You can also drop from Premium to Standard (you lose 4K and some simultaneous streams) or pause the subscription in months you are not watching.
What is the full Netflix price history?
The US Standard plan went from $7.99 in 2014 to $9.99 (2015), $10.99 (October 2017), $12.99 (January 2019), $13.99 (October 2020), $15.49 (January 2022), $17.99 (January 2025) and $19.99 (March 2026) — roughly a 150% rise in about twelve years.
How much does Netflix cost a year?
At current US prices: $107.88/year for Standard with Ads ($8.99/month), $239.88 for Standard ad-free ($19.99) and $323.88 for Premium ($26.99). Switching from Standard to the ad tier saves $132 a year for the same catalogue.