Streaming
DIRECTV Price Hikes & Price History (2026)
Updated September 21, 2026 · Researched & fact-checked by Shaheer
DIRECTV raised prices across its genre-based streaming packages and add-ons on June 25, 2026. The MyEntertainment pack went from $35 to $43/month (an $8 jump, the largest of the genre packs), MyNews from $40 to $45, and the MySports Original plan from $70 to $75, while add-ons such as MySports Extra ($13→$14) and MyCinema ($10→$11) each rose about $1. DIRECTV cited rising sports-rights and national-news content costs.
At a glance
- Current price
- $43.00 (MyEntertainment)
- Last increase
- June 25, 2026 (+22.9%)
- Total change tracked
- +22.9%
- Tracked increases
- 3
Key takeaways
- DIRECTV raised its genre-based streaming packages and add-ons on June 25, 2026.
- MyEntertainment went from $35 to $43/month, an $8 jump and the largest of the genre packs — a 23% increase on the entry pack.
- MyNews went $40→$45 and the MySports Original plan $70→$75; add-ons (MySports Extra, MyCinema, MyKids, MiEspañol) each rose about $1-$3.
- DIRECTV attributed the increases to rising live-sports rights and national-news content costs.
- A MyEntertainment subscriber now pays $516/year, up from $420 before the increase — $96 more a year for the same pack.
DIRECTV price increase history
| Date | Plan | Region | Old → New | Change | Source |
|---|---|---|---|---|---|
| June 25, 2026 | MyEntertainment | US | $35.00 → $43.00 | +22.9% | Source |
| June 25, 2026 | MyNews | US | $40.00 → $45.00 | +12.5% | Source |
| June 25, 2026 | MySports Original | US | $70.00 → $75.00 | +7.1% | Source |
What DIRECTV costs right now
- MyEntertainment: $43.00 (US)
- MyNews: $45.00 (US)
- MyKids: $21.00 (US)
- MySports Original: $75.00 (US)
DIRECTV price history: the June 2026 increases
DIRECTV lifted prices across its slimmer, genre-based streaming packages on June 25, 2026. The headline change was MyEntertainment, which went from $35 to $43/month — an $8 jump, the steepest of the genre packs — while MyNews rose to $45 and the MySports Original plan to $75. Several add-ons (MySports Extra, MyCinema, MyKids, MiEspañol) ticked up $1-$3 as well.
The genre packs were pitched as a cheaper, more flexible alternative to a full channel lineup, so an $8 increase on the entry pack landed hard for the cord-cutters who chose them specifically to save money. In percentage terms MyEntertainment rose 23% in a single step — steeper than any of the major on-demand streamers moved that year. DIRECTV pointed to the usual culprit: content acquisition costs, especially live-sports rights and national news, plus inflation in satellite and streaming operating expenses.
Pay-TV packages change price more often, and by larger amounts, than most on-demand streamers, and the increase is easy to miss on an auto-paying account. Logging the package and price you actually pay makes each DIRECTV bump visible the moment it hits, instead of a quiet creep on the statement.
Frequently asked questions
Did DIRECTV raise prices in 2026?
Yes. On June 25, 2026 DIRECTV raised several genre-based streaming packages and add-ons. MyEntertainment went from $35 to $43/month, MyNews from $40 to $45, and the MySports Original plan from $70 to $75.
How much was the DIRECTV price increase?
It varied by package, with increases of up to about $8/month. MyEntertainment rose the most ($35→$43), while add-ons such as MySports Extra ($13→$14) and MyCinema ($10→$11) rose about $1.
How much does DIRECTV MyEntertainment cost now?
MyEntertainment is $43/month following the June 25, 2026 increase, up from $35. That works out to $516 a year, against $420 at the old price.
Why is DIRECTV getting more expensive?
DIRECTV attributed the June 2026 increases to rising content costs, particularly live-sports rights and national-news programming, along with inflation in satellite and streaming operating expenses.