Streaming
Hulu Price Hikes & Price History (2026)
Updated October 5, 2026 · Researched & fact-checked by Shaheer
Hulu has raised prices most years since 2023. The ad-supported on-demand plan went from $7.99 to $9.99 (October 2024) and then to $11.99 (October 21, 2025), while the ad-free plan rose from $14.99 to $17.99 (October 2023) and on to $18.99 (October 2024). Disney is also merging Hulu + Live TV with Fubo.
At a glance
- Current price
- $21.49 (No Ads (on-demand))
- Last increase
- September 23, 2026 (+13.2%)
- Total change tracked
- +43.4%
- Tracked increases
- 5
Key takeaways
- Hulu’s ad-supported on-demand plan rose from $7.99 to $9.99 (2024) and then to $11.99 (October 2025).
- The ad-free on-demand plan climbed from $14.99 to $17.99 (2023) and on to $18.99 (2024).
- Disney now raises Hulu prices roughly every October, alongside Disney+ and ESPN.
- Hulu ad-free is $21.49/month as of September 23, 2026, and the ad plan $12.49 — identical to Disney+, which rose the same amounts on the same day.
- Ad-free Hulu has gone $14.99 → $17.99 (2023) → $18.99 (2024) → $21.49 (2026), about 43% in three years.
- The ad-free Disney+/Hulu bundle at $21.99 is 50 cents more than Hulu alone — effectively Disney+ for pocket change if you already pay for Hulu.
Hulu price increase history
| Date | Plan | Region | Old → New | Change | Source |
|---|---|---|---|---|---|
| September 23, 2026 | No Ads (on-demand) | US | $18.99 → $21.49 | +13.2% | Source |
| September 23, 2026 | With Ads (on-demand) | US | $11.99 → $12.49 | +4.2% | Source |
| October 21, 2025 | With Ads (on-demand) | US | $9.99 → $11.99 | +20% | Source |
| October 17, 2024 | With Ads (on-demand) | US | $7.99 → $9.99 | +25% | Source |
| October 12, 2023 | No Ads (on-demand) | US | $14.99 → $17.99 | +20% | Source |
What Hulu costs right now
- With Ads (on-demand): $12.49 (US)
- No Ads (on-demand): $21.49 (US)
- Disney+/Hulu bundle (ad-free): $21.99 (US)
- Disney+/Hulu bundle (with Ads): $12.99 (US)
Why Hulu keeps raising prices
Hulu has settled into an almost-annual October increase since Disney took full control. The ad-supported on-demand plan went from $7.99 to $9.99 in 2024 and to $11.99 in October 2025, while the ad-free plan rose from $14.99 to $17.99 in 2023 and to $18.99 in 2024, a steady upward march across both tiers.
Disney raises Hulu in lockstep with Disney+ and ESPN, steering subscribers toward bundles and the ad-supported tiers where it earns advertising on top of the subscription. The merger of Hulu + Live TV with Fubo adds another moving part for live-TV subscribers, whose package prices are higher and change more often than on-demand.
When a service raises prices on a yearly cadence, the increases stack up faster than they feel. Recording what you pay for Hulu, and which tier, makes each October bump visible instead of a quiet line-item creep on your statement.
Since the October 2025 round Disney has stopped treating Hulu and Disney+ as separately priced products. On September 23, 2026 both ad-free plans went from $18.99 to $21.49 and both ad plans from $11.99 to $12.49 — same day, same amounts. Hulu ad-free has now risen from $14.99 in 2023 to $21.49, about 43%.
The bundle maths is the part worth acting on. The ad-free Disney+/Hulu bundle is $21.99, which is 50 cents more than Hulu ad-free on its own at $21.49. If you pay for Hulu without ads and do not have Disney+, you are 50 cents away from both. The ad-supported bundle stayed at $12.99 while the two ad plans separately now cost $24.98.
Frequently asked questions
Did Hulu raise its price in 2025?
Yes. On October 21, 2025 Hulu raised its ad-supported on-demand plan from $9.99 to $11.99/month, part of a wider Disney streaming increase.
How much does Hulu cost now?
As of 2026, Hulu’s ad-supported on-demand plan is $11.99/month and the ad-free plan is $18.99/month in the US. Hulu + Live TV costs significantly more.
How often does Hulu raise its prices?
Since 2023 Hulu has raised prices roughly every October, in step with Disney+ and ESPN. Both the ad-supported and ad-free on-demand plans have risen multiple times.