Streaming
Peacock Price Hikes & Price History (2026)
Updated October 5, 2026 · Researched & fact-checked by Shaheer
Peacock has raised prices every year since 2023. The ad-supported Premium plan climbed from $4.99 at launch (2020) to $5.99 (2023), $7.99 (2024) and $10.99 (July 2025), while Premium Plus rose from $9.99 to $16.99 over the same period. The latest increase took effect July 23, 2025 for new subscribers and August 22, 2025 for existing ones.
At a glance
- Current price
- $12.99 (Premium)
- Last increase
- August 18, 2026 (+18.2%)
- Total change tracked
- +160.3%
- Tracked increases
- 6
Key takeaways
- Peacock has raised prices every year since 2023.
- Premium went from $4.99 (2020) to $5.99 (2023), $7.99 (2024) and $10.99 (July 2025); Premium Plus reached $16.99.
- The July 2025 round took effect July 23 for new subscribers and August 22 for existing ones.
- Peacock Premium is $12.99/month and Premium Plus $19.99 as of August 18, 2026 — every standalone plan rose, by up to 17%.
- Existing subscribers were not moved on the cutover; they shifted at their first billing date on or after September 17, 2026.
- The cheaper Select tier also rose, $7.99 to $8.99.
Peacock price increase history
| Date | Plan | Region | Old → New | Change | Source |
|---|---|---|---|---|---|
| August 18, 2026 | Premium | US | $10.99 → $12.99 | +18.2% | Source |
| August 18, 2026 | Premium Plus | US | $16.99 → $19.99 | +17.7% | Source |
| July 23, 2025 | Premium | US | $7.99 → $10.99 | +37.5% | Source |
| July 23, 2025 | Premium Plus | US | $13.99 → $16.99 | +21.4% | Source |
| July 18, 2024 | Premium | US | $5.99 → $7.99 | +33.4% | Source |
| August 17, 2023 | Premium | US | $4.99 → $5.99 | +20% | Source |
What Peacock costs right now
- Premium: $12.99 (US)
- Premium Plus: $19.99 (US)
- Select: $8.99 (US)
Why Peacock keeps raising prices
Peacock launched in 2020 as one of the cheapest major streamers at $4.99/month, but it has raised prices every year since 2023. Premium climbed to $5.99 (2023), $7.99 (2024) and $10.99 (July 2025), more than doubling in five years, while the ad-free Premium Plus tier reached $16.99.
NBCUniversal has leaned on big events (the Olympics, NFL and Premier League) to justify each increase, and the 2025 round was timed for the back half of the year. As with most streamers, the staggered rollout means new subscribers pay first (July 23, 2025) and existing ones a month later (August 22), so the higher charge can slip past you for a billing cycle.
A service that raises prices on an annual rhythm is one to watch closely, because the increases compound. Logging the price you pay each month makes Peacock’s next yearly bump obvious the moment it lands, rather than a surprise on your statement.
Peacock raised every standalone plan on August 18, 2026: Premium $10.99 to $12.99, Premium Plus $16.99 to $19.99, and Select $7.99 to $8.99 — increases of up to 17% in a single round, rather than the usual single-tier adjustment. New and returning subscribers paid immediately; existing ones were carried until their first billing date on or after September 17, which is why many only noticed in late September.
The timing put Peacock in step with the rest of the market rather than ahead of it. Apple TV went to $14.99 in August, and Disney+ and Hulu both reached $21.49 in September. At $19.99 ad-free, Peacock now sits just under the Disney pair — the gap between the major ad-free streaming tiers has narrowed to a couple of dollars.
Frequently asked questions
Did Peacock raise its price in 2025?
Yes. In July 2025 Peacock raised Premium from $7.99 to $10.99/month and Premium Plus from $13.99 to $16.99, effective July 23 for new subscribers and August 22 for existing ones.
How much does Peacock cost now?
As of 2026, Peacock Premium is $10.99/month and Premium Plus (ad-free) is $16.99/month in the US.
How many times has Peacock raised prices?
Peacock has raised prices every year since 2023. Premium went from $4.99 (2020) to $5.99 (2023), $7.99 (2024) and $10.99 (2025).