Audio
Spotify Premium Price Hikes & Price History (2026)
Updated September 21, 2026 · Researched & fact-checked by Shaheer
After holding at $9.99 for over a decade, Spotify Premium Individual has risen three times in three years in the US: to $10.99 (2023), $11.99 (2024), and $12.99 (January 2026).
At a glance
- Current price
- $12.99 (Individual)
- Last increase
- January 15, 2026 (+8.3%)
- Total change tracked
- +30%
- Tracked increases
- 4
Key takeaways
- After a decade at $9.99, Spotify Premium Individual rose three times in three years: $10.99 (2023), $11.99 (2024) and $12.99 (January 2026).
- The Family plan jumped from $16.99 to $19.99 in 2024.
- Spotify held its US price longer than rivals, then began raising it regularly.
- Duo and Family plans cut the per-person cost sharply if you share with people you trust.
- Spotify Premium held $9.99/month in the US from its 2011 launch until July 2023 — about twelve years without an increase.
- Since then it has risen three times in under three years: $10.99 (July 2023), $11.99 (June 2024) and $12.99 (January 2026), a 30% climb from the long-held $9.99.
- Individual at $12.99 costs $155.88 a year; Family at $19.99 covers six accounts for $239.88, about $3.33 per person per month.
Spotify Premium price increase history
| Date | Plan | Region | Old → New | Change | Source |
|---|---|---|---|---|---|
| January 15, 2026 | Individual | US | $11.99 → $12.99 | +8.3% | Source |
| June 3, 2024 | Individual | US | $10.99 → $11.99 | +9.1% | Source |
| June 3, 2024 | Family | US | $16.99 → $19.99 | +17.7% | Source |
| July 24, 2023 | Individual | US | $9.99 → $10.99 | +10% | Source |
What Spotify Premium costs right now
- Individual: $12.99 (US)
- Duo: $16.99 (US)
- Family: $19.99 (US)
Spotify price history: twelve years at $9.99, then three rises
Spotify Premium Individual sat at $9.99/month from launch until 2023, one of the longest price holds in streaming. That ended with three increases in three years: $10.99 in July 2023, $11.99 in June 2024 and $12.99 in January 2026.
Spotify has long paid the bulk of its revenue to rights holders and ran at thin or negative margins for years. As it pushed toward profitability, and added audiobooks to Premium, raising subscription prices became the clearest path. The Family plan saw the steepest jump, from $16.99 to $19.99 in 2024.
Spotify tends to raise prices market-by-market with little fanfare, so the change can slip past you until the higher charge appears. Logging the price you pay makes the next increase obvious immediately.
On cost control, the biggest lever is the plan type rather than the tier: the Duo plan (two accounts) and Family plan (up to six) drop the per-person price well below paying for separate Individual subscriptions, provided you share with a partner or household you trust. Spotify also still offers a discounted Student plan. Given that the company has now established a near-annual rhythm of increases as it protects its margins, it is worth revisiting whether you are on the most cost-effective plan for how many people actually use it.
The remarkable part of Spotify’s price history is how little of it there is. Premium launched in the US in 2011 at $9.99 a month and stayed there for roughly twelve years — through the streaming wars, through Apple Music’s arrival, through the podcast spending spree — while Netflix raised prices five times over the same span. The first increase did not come until July 2023.
Since that dam broke the cadence has been annual: $10.99 in July 2023, $11.99 in June 2024, $12.99 in January 2026. That is a 30% rise in under three years against twelve years of nothing, which is why it feels abrupt even though the dollar amounts are small. The Family plan moved further, $16.99 to $19.99 in 2024, though at six accounts it is still the cheapest route per person of any major music service.
Frequently asked questions
Did Spotify raise its price in 2026?
Yes. In January 2026 Spotify raised Premium Individual from $11.99 to $12.99/month in the US, its third increase in three years.
How much does Spotify Premium cost now?
As of 2026, US prices are $12.99/month (Individual), $16.99/month (Duo) and $19.99/month (Family).
How many times has Spotify raised prices?
Spotify Premium Individual has risen three times since 2023, to $10.99 (2023), $11.99 (2024) and $12.99 (2026), after holding at $9.99 for over a decade.
How can I pay less for Spotify Premium?
Switch to a shared plan: the Duo plan covers two people and the Family plan up to six, both cutting the per-person cost well below separate Individual subscriptions. Students can also use the discounted Student plan.
Will Spotify raise prices again?
Quite possibly. Spotify has shifted from holding its price for a decade to raising it roughly once a year as it pushes for profitability, so further increases are a realistic expectation.