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YouTube Premium Price Hikes & Price History (2026)
Updated June 6, 2026 · Researched & fact-checked by Shaheer
YouTube Premium raised every US plan in 2026: Individual from $13.99 to $15.99, Family from $22.99 to $26.99, and Premium Lite from $7.99 to $8.99. The increase was announced in April 2026 for new subscribers, but existing US subscribers were moved to the higher prices on June 4, 2026 — the date most people actually saw the change.
At a glance
- Current price
- $15.99 (Individual)
- Last increase
- June 4, 2026 (+14.3%)
- Total change tracked
- +33.4%
- Tracked increases
- 4
Key takeaways
- On June 4, 2026 YouTube Premium raised every US plan: Individual $13.99→$15.99, Family $22.99→$26.99, and Premium Lite $7.99→$8.99.
- The increase was announced in April 2026 for new subscribers, but existing subscribers were only moved to the higher prices on June 4, 2026.
- Individual had last risen in July 2023 ($11.99→$13.99), so this was its first increase in nearly three years.
- A YouTube Premium subscription includes YouTube Music Premium, which also went up.
YouTube Premium price increase history
| Date | Plan | Region | Old → New | Change | Source |
|---|---|---|---|---|---|
| June 4, 2026 | Individual | US | $13.99 → $15.99 | +14.3% | Source |
| June 4, 2026 | Family | US | $22.99 → $26.99 | +17.4% | Source |
| June 4, 2026 | Premium Lite | US | $7.99 → $8.99 | +12.5% | Source |
| July 20, 2023 | Individual | US | $11.99 → $13.99 | +16.7% | Source |
What YouTube Premium costs right now
- Individual: $15.99 (US)
- Family: $26.99 (US)
- Premium Lite: $8.99 (US)
Has YouTube Premium raised its price?
Yes — and the 2026 round hit every plan at once. Individual went from $13.99 to $15.99, Family from $22.99 to $26.99 (a $4 jump), and the cheaper Premium Lite from $7.99 to $8.99. For Individual it was the first US increase in nearly three years, after the July 2023 bump from $11.99 to $13.99.
The catch was the timing. YouTube announced the new prices in April 2026 and charged new subscribers right away, but existing subscribers kept the old rate for weeks and were only moved to the higher prices on June 4, 2026. That staggered rollout is why long-time subscribers were caught off guard in early June, even though the news had broken back in April.
Because the charge renews quietly and the increase landed nearly two months after it was announced, it is easy to miss on a statement. Logging the price you actually pay flags the next increase right away — and catches the moment a delayed rollout finally hits your account.
Frequently asked questions
Did YouTube Premium raise its price in 2026?
Yes. YouTube Premium raised all US plans: Individual from $13.99 to $15.99, Family from $22.99 to $26.99, and Premium Lite from $7.99 to $8.99. Existing subscribers were moved to the new prices on June 4, 2026.
Why did my YouTube Premium price go up on June 4, 2026?
The increase was announced in April 2026 and applied to new subscribers immediately, but existing subscribers kept the old price until June 4, 2026, when YouTube moved them onto the new rate. That is why many long-time subscribers only saw the higher charge in June.
How much does YouTube Premium cost now?
As of 2026, US prices are $15.99/month (Individual), $26.99/month (Family) and $8.99/month (Premium Lite). A Premium subscription includes YouTube Music Premium.